Fire Pixel

Interactive measurement diagrams

See the handoffs before anyone builds the plumbing.

Three reference systems for the routes that most often disappear between a website, call provider, CRM and advertising platform. Use the guided views, inspect each path, then export PNG or SVG for a brief.

A consent-aware lead measurement data-flow diagram from an ad click and visitor through a website, consent manager, lead endpoint, n8n, CRM and Google Ads.
01 Data flow

Consent-aware lead measurement

Follow the evidence from an ad click and consent choice through lead capture, the CRM and an eligible outcome returned to Google Ads.

  • Click identifiers and consent state
  • CRM stage and value
  • Separate analytics evidence route
Open interactive diagram Tracking service
A qualified call sequence from a caller and Google Ads through a call provider, the business, n8n and a CRM, then back to Google Ads.
02 Sequence

Qualified call return sequence

See how a responsive search ad call asset becomes a scored CRM outcome, instead of teaching the bidder from call duration alone.

  • Current responsive search ad format
  • Qualification and review route
  • Eligible offline outcome upload
Open interactive diagram Qualified call tracking
A client-owned ads warehouse architecture joining Google Ads, GA4, CRM and Microsoft Ads data into raw and curated datasets, dashboards and alerts.
03 Architecture

Client-owned ads warehouse

Inspect the ownership boundary between source platforms, scheduled loads, BigQuery models, variance checks and the human decision.

  • Client-owned cloud boundary
  • Raw and curated datasets
  • Machine checks with human review
Open interactive diagram Data warehouse service

How to use them

Start with the route. Replace the labels with your actual systems.

The useful review is not whether the drawing looks tidy. It is whether every identifier, consent state, value and failure status has a named owner at each handoff.

Need a system mapped Ask me to map the live route