About
Fire Pixel is me, Ben Luong. It is the Google Ads side of CopperChunk, the analytics and paid media consultancy I have run since 2009.
I started in data and research in 2004, built and ran an online gaming affiliate business through the years when SEO and website building paid, co-founded and exited a lead generation software company, and have spent the last several years on measurement and paid media: GA4, Google Tag Manager on the web and server side, Google Ads, BigQuery, and n8n for the automation that joins them up. I did the Universal Analytics to GA4 migration by hand across multiple properties, which is a specific kind of scar tissue.
The affiliate years meant building sites, earning search traffic, testing landing paths and living with the gap between a visit and revenue. The lead generation company put a price and an operational outcome against every enquiry. Both experiences shape the paid-media work now: the page, the measurement route and the commercial result have to be treated as one system.
I do not sell SEO. That history is relevant experience, not a second service line.
The lead generation background matters for how I run ads. A decade in high-volume environments where every lead had a price and a buyer teaches you that the value of a lead is the only number that matters, and that most accounts never put it in.
How I work
AI does the volume. Scripts, audits, transcript scoring, the first pass of the weekly check, most of the code. I direct it and I check it. Every change that reaches an account has been looked at in the interface by me before it stands. I think of the job as verifying rather than executing, and I think that is what the job has become.
I also use Google's reps as a second pair of eyes: they can see diagnostics the interface does not show, and I have deliberately not pursued the Google Partner badge. The programme carries spend, certification and optimisation-score requirements, and I do not need the badge or the commercial relationship it represents to judge an account on its own numbers.
I do not do long contracts. Three months to start because the first weeks are heavy, then rolling monthly. If the numbers say the ads do not pay, I will tell you, because you are paying for the numbers.
One person runs this, so there is a hard cap on concurrent accounts. The automation is what makes each account thorough; the cap is what keeps the human check honest. When it is full, new work waits, and I will say so rather than stretch.
Proof
References and case studies are available on request.
I will be straight about why they are not plastered across this site: cherry-picked case studies are a poor way to decide whether something will work for you. Every agency shows you its best account and none of them shows you the base rate. A result from someone else's business, at someone else's spend, in someone else's auction, tells you very little about yours.
One useful test is the site itself. Every service and article page has an "Ask an AI" button, and the core site copy is available as one document for whichever bot you trust. Paste it in with a description of your business and ask whether the approach holds up. That can test the published logic. It cannot verify delivery or client experience, which is why anonymised implementation records and references remain available on request.
Where
Limerick, Ireland, and Sheffield, UK. Clients across Ireland and the UK. Everything remote.