API management

A four-stage weekly loop collecting data, flagging movement, presenting evidence and returning a reviewed decision. — Automation can prepare and check changes at scale. A person still approves what reaches the account.

Bulk changes through the API, checked in the interface.

The approach

Some changes are too big for the interface. Five hundred negatives across twelve campaigns. Conversion values updated from last quarter's CRM data. Budgets reset from a spreadsheet. Account changes go through the Google Ads API or scripts, and AI assists with much of that code. Recurring offline data connections use Google Ads Data Manager or its current API route rather than the legacy Google Ads API upload path retired for most developers in June 2026.

Nothing stands until a person has looked at it in the interface. That is the rule. The machine produces the change, the change is reviewed where its effect is visible, then it is applied. Every change gets a log entry and a way back.

What this covers

Account-level negative keyword lists can cover relevant Search and Shopping inventory across supported campaign types. Brand lists are a separate entity-based control that can cover variants a single negative keyword misses. We build each control at the scope Google supports, then verify which campaign inventory actually inherits it.

Conversion value updates from the CRM. Quarterly, or monthly where volume allows, the per-action values are re-derived and pushed.

Bid caps, budgets and schedules across portfolios.

Search term mining at scale, with the machine proposing and a person deciding.

Structural changes when the account needs them, staged so the client can see each step.

Google began a gradual rollout on 17 August 2026 that changes how affected, limited-by-budget campaigns with target-based bidding perform toward their targets. Finding the campaigns in scope, checking the chosen objective and monitoring changes is exactly the kind of work that benefits from a script and a reviewer.

Sources checked

What you get

A change log you can read. An approval step you can see. Rollback for anything we push. The scripts, documented, in your account.

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FAQ

Is AI making the changes?

AI is writing the changes. A person is approving them. The difference matters and we keep it.

We had an agency that automated everything and it went wrong.

That is usually automation with no reviewer. Ours has one.

Can we see what you did?

Everything. The log is yours and the change history in the account matches it.

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